What is Effective and Why?

Think about who will gain the most from the post. Perhaps it's a student who is learning the topic you're posting about. Maybe it's your colleagues in the field who are researching something similar. Maybe it's potential clients that you could engage with. No matter who the target audience is, you want to think about what they could potentially gain from your post (i.e. Information, data, engagement, personal connection). You then want to understand why such a thing would be important to them. Understanding your audience will help you craft posts that better meet their goals and in turn, meet yours!