The
ETLDreamTeam
KASH
Current
Knowledge
The target audience currently has a mobile phone and has basic social media knowledge. They use LinkedIn on their computer and do not use social media in their personal life.
Desired
Knowledge
The target audience needs to learn how to post meaningful content on their LinkedIn profile as well as update their settings to control notifications.
They also need to develop their knowledge in the area of understanding the value and meaningful interactions that LinkedIn can create for them professionally.
LinkedIn can be a curated experience for both them and their network.
Current
Attitudes
The target audience has a skeptical attitude towards social media as a whole from the perspective of not seeing the value of social media to simply not being interested in including the use of social media in their current schedule. However, some are interested in getting more information on the topic.
Desired
Attitudes
The desired attitude is that there is value in using LinkedIn to promote themselves from a personal branding perspective as well as to build up their business network which can potentially lead to new clients.
Current
Skills
The target audience skills are limited to only browsing LinkedIn - very little interactions (like, share, etc.) and posting their own content.
Desired
Skills
The skills needed are how to curate content in a simplistic and meaningful way on LinkedIn and a basic attitude shift in their understanding this is an established shift in the way people connect and communicate.
Current
Habits
The target audience habits related to the need is they range from using LinkedIn once every other week to browsing only daily for about 15-20 mins a day.
Desired
Habits
The desired habit is to increase the target audiences usage to posting 1-2 times per month and interacting more with their current and hopefully growing network.