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Course Introduction

Welcome to this course on the effective use of LinkedIn for professionals. If you would like to grow your digital footprint as a Subject Matter Expert, on the LinkedIn platform, this course will provide you with the appropriate knowledge and skills to develop and enact a social media goal that is bound to be successful.

Getting Started

Minimum Requirements:

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Social Media Goal Template​​​

  • The use of this template is optional; however,  the use of this template will enrich your experience while going through each lesson for this course. 

  • The purpose of this template is to aid you in your ability to successfully improve your usage and effectiveness of LinkedIn as a Subject Matter Expert going forward. 

  • Please click on the document below to download a PDF version of the Social Media Goal template.

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This course covers the following three lessons:

Lesson 1: The Anatomy of a Post on LinkedIn

This lesson will cover the following topics:

1) What is effective and why?

2) What is a well thought-out post? 

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Lesson 2: Engaging on LinkedIn

This lesson will cover the following topics:

1) LinkedIn Engagement

2) Tips & Tools for LinkedIn

3) Posting & Sharing on LinkedIn

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Lesson 3: Boosting your LinkedIn Profile

This lesson will cover the following topics:

1)  Profile Photo

2) Following & Hashtags 

3) Networking & Engagement  

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Navigate the Course

There are two ways that you can access the lessons from this course:

  1. Under the Course Overview page - see the 'next' arrow below. 

  2. List of Courses in the menu bar at the top right of this page

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Course to be taken on Computer Browser (ie, Safari, Chrome) or Tablet (ie, iPad/Andriod) Only

Next Step - Course Overview

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