Engaging on LinkedIn
LinkedIn Strategy Tips & Tools
01
Encourage Responses
Post things that encourage a response - For example, if you're posting a link, express an opinion about it.
02
Type of Post
Think about using the best type of post for the topic - Despite the rumors, the algorithm doesn't favor any particular format. We have video, images, multi-images, text and long form articles. More are on the way.
03
@Mentions
Use @mentions to pull other people you know into a conversation - When you think you know some who'll have something valuable to add to the discussion, @mention them. Be thoughtful: only mention people that you think are likely to respond, max five is a good rule of thumb.
04
Engage
Engage in the conversation - Respond to commenters and encourage back and forth.
Reference: Krane. (2019, September 16). LinkedIn Changes its Algorithm to Engage More Users. Retrieved from https://ecommercenewsforyou.com/linkedin-changes-its-algorithm-to-engage-more-users/.